UK army recruitment ads target 'snowflake' millennials

Country
UK (GB)
Score
9.84
Source
The Guardian
Time
2019-01-03 (UTC)
ID
13021666

Campaign says army could use the ‘compassion’ of ‘snowflakes’ and the ‘focus’ of phone zombies The British army is calling on “snowflakes, selfie addicts, class clowns, phone zombies, and me, me, millennials” to join its ranks in a recruitment drive targeting young people. The campaign, featuring posters and TV ads titled Your Army Needs You, suggests that what is seen as a weakness or a character flaw by the rest of society can in fact be seen as a strength by the army. The campaign states that the army could use the “compassion” of “snowflakes”, the “self belief” of millennials, the “confidence” of selfie takers, and the “focus” of phone zombies. Continue reading...